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IMS becomes translation sponsor for the "Russian Hour"
August 2004
IMS are delighted to have been appointed as the exclusive translation partner
for the Russian-British international TV portal "Russian Hour".
"Russian Hour" is a Russian-British TV portal, reaching more than
34 million homes on satellite TV. It aims to develop viewers' understanding
of both Russia, which covers 1/6th of the Earth's surface, and Great Britain.
It also offers a scenic tour of Europe, America and the rest of the world from
the British vantage point, yet viewed through a Russian looking glass.
Russian Hour airs in the UK on Sky Digital channel 247, Classics TV, on Saturday
mornings between 10am and 11am (GMT) and across continental Europe on CHANNEL
ASTRA-VISION on Sundays between 10am and 11am (CET). It is also available on-line
at http://www.russianhour.tv/
Commenting on the new partnership Mark Robinson, Managing Director of IMS, said,
"We are delighted to be involved with "Russian Hour". This
new and exciting partnership demonstrates our firm intent to expand our business
into new, emerging, international TV, film and new-media markets. The producers
of the programme offered us the opportunity to be involved not merely as a supplier
of subtitles but as official translation sponsor. We had been looking for new,
innovative ways to create awareness of our translation and localisation services
across both domestic and international markets and it was easy to see how a
show of this quality and vision would be a great vehicle to helping us achieve
this. Alexander (Korobko - CEO and Producer of Russian Hour) has created a fantastic
TV concept that we believe will grow and grow. IMS are proud to be on board."
Alexander Korobko, Producer and CEO of Russian Hour had this to add,
"We've been looking for a translation/subtitling partner - both in London
and in Moscow - for some time. We tried a few companies, but they either couldn't
agree to our deadline, or quality suffered, or the cost was prohibitive. IMS
was the answer to all our needs: In my opinion - IMS is simply Number 1 in their
field. I can give them my highest recommendation."
If you have a TV, DVD, Film, Video or new-media translation project that requires
a fresh approach to localisation, please email us on reachus@ims-media.com
IMS Reach Everyone
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Enquiries: 0845 450 5201 | Email: reachus@ims-media.com