IMS set up IMS Scandinavia as part of international expansion, April 2008
IMS Group, the UK’s largest independent provider of access services for broadcasting and other media is expanding into Europe with the launch of IMS Scandinavia. The company which is renowned in the UK for its work with key broadcasters including Sky, Five and Disney, will open IMS Scandinavia as part of a wider strategy to expand internationally.
Services will include subtitling for the deaf and hard of hearing both pre-recorded and live, translation subtitling and ancillary services for all types of media. Scandinavia holds great potential for IMS because the region offers an easily accessible geography but four distinct languages; each having their own broadcasters, producers and distributors working in both traditional as well as new media.
As well as fulfilling translation services, legislation, particularly in Europe is consistently putting increased pressure on broadcast and related production industries to recognise the needs of the deaf and partially sighted in their local markets.
Martin Herclik, Director of Operations at IMS Scandinavia: “I am extremely excited to launch IMS’s operations in the Nordic region. IMS is bringing in a lot of expertise and knowledge to the market and there are significant benefits from liaising with a company like IMS Scandinavia with a presence throughout the Nordic region. I’m looking forward to the challenges ahead and I’m confident that IMS Scandinavia will become a natural choice for many clients.”
To complement the new operations of IMS Scandinavia, there’s also collaboration in the region with Dubberman to provide a wholly managed localisation service for broadcasters, production companies and internet content providers.
Mark Robinson, MD of IMS, commented:
“There is an increasing demand for Pan Nordic subtitling and dubbing from international clients. IMS Scandinavia forms part of our wider plan to expand operations internationally and we hope to be able to apply this model to develop further growth strategies. Dubberman were identified as an ideal partner to work on synergistic projects to provide the most professional package of services for our clients.”
Anja Pajor, MD of Dubberman, added: “Our shared vision with IMS is to provide a professional total management solution to leading media companies. This will assist broadcasters, productions companies and internet content providers to extend their audience reach by offering a range of services aimed at reversioning and localising content.” |
