IMS DELIVERS SUBTITLES FOR MOMENTUM PICTURES' FIRST BLU-RAY DISC
Independent Media Support (IMS), the UK’s largest independent provider of access services, has produced the subtitles for Momentum Pictures’ Blu-ray release, Never Back Down.
In February 2008, Blu-ray finally became the victor in a battle lasting two years that saw the global entertainment industry divided into two camps: HD-DVD and Blu-ray. Always at the cutting edge of new technologies, IMS rose to the challenge of adapting to this new format by updating its systems and software to deliver English hard-of-hearing subtitles for the Blu-ray release of Never Back Down.
James Gardner, Operations Director at IMS, says: “We’ve enjoyed a relationship with Momentum Pictures for a while, traditionally providing English hard-of-hearing subtitles and audio description tracks for their theatrical and DVD releases. This Blu-ray title is a milestone for both our companies and served to prove IMS’s expertise in what is still a very new technology.”
Ken McMahon, Senior Vice President of Home Entertainment at Momentum Pictures, says: “Never Back Down represents our first Blu-ray release. It’s both a title and a format we’re very proud of. IMS have been a regular supporter with theatrical and DVD releases in the past and they were the perfect choice for our Blu-ray technical requirements.”
Deaf and partially sighted organisations have lobbied for a greater range of entertainment from broadcast and production industries for some time. In response to this growing demand, IMS offers a full range of subtitling and access services to all broadcasting sectors and content providers.
IMS subtitled more than 1.7 million minutes of broadcast material in 2007 for deaf and hard-of-hearing audiences in the UK. Most recently, they announced the first phase in their international expansion, opening IMS Scandinavia to capitalise on the needs of local languages, part of their ongoing strategy for growth in 2008 and beyond. |