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IMS
becomes translation sponsor for the "Russian Hour" |
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August 2004
IMS are delighted to have been appointed as the exclusive
translation partner for the Russian-British international
TV portal "Russian Hour".
"Russian
Hour" is a Russian-British TV portal, reaching more
than 34 million homes on satellite TV. It aims to develop
viewers' understanding of both Russia, which covers 1/6th
of the Earth's surface, and Great Britain. It also offers
a scenic tour of Europe, America and the rest of the world
from the British vantage point, yet viewed through a Russian
looking glass.
Russian Hour airs in the UK on Sky Digital channel 247,
Classics TV, on Saturday mornings between 10am and 11am
(GMT) and across continental Europe on CHANNEL ASTRA-VISION
on Sundays between 10am and 11am (CET). It is also available
on-line at http://www.russianhour.tv/
Commenting on the new partnership Mark Robinson, Managing
Director of IMS, said,
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"We
are delighted to be involved with "Russian
Hour". This new and exciting partnership demonstrates
our firm intent to expand our business into new,
emerging, international TV, film and new-media markets.
The producers of the programme offered us the opportunity
to be involved not merely as a supplier of subtitles
but as official translation sponsor. We had been
looking for new, innovative ways to create awareness
of our translation and localisation services across
both domestic and international markets and it was
easy to see how a show of this quality and vision
would be a great vehicle to helping us achieve this.
Alexander (Korobko - CEO and Producer of Russian
Hour) has created a fantastic TV concept that we
believe will grow and grow. IMS are proud to be
on board." |
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Alexander Korobko, Producer and CEO of Russian Hour had
this to add,
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"We've
been looking for a translation/subtitling partner
- both in London and in Moscow - for some time.
We tried a few companies, but they either couldn't
agree to our deadline, or quality suffered, or the
cost was prohibitive. IMS was the answer to all
our needs: In my opinion - IMS is simply Number
1 in their field. I can give them my highest recommendation".
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If you have a TV, DVD,
Film, Video or new-media translation project that requires
a fresh approach to localisation, please email us on reachus@ims-media.com
IMS Reach Everyone
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